Goldfields Libraries is rebranding
Help shape the future identity of your library
Goldfields Libraries is currently reviewing how it presents itself to the community, including its name and brand identity.
This work is linked to changes in how regional library corporations operate across Victoria and is an opportunity to ensure the organisation’s identity reflects its role across multiple communities.
As part of this process, we’re inviting community members to share their perspectives on the current brand and what they’d like to see in the future.
The short survey (around 10 minutes) asks about your experience of Goldfields Libraries and what you would like to see reflected in its future identity.
Your feedback will help inform the development of the new brand. The survey is anonymous.
The survey will be open until 11pm Tuesday, 14 April 2026.
FAQs
- Why are you changing the name? There’s nothing wrong with it.
We understand that many people feel strongly about the current name / brand of Goldfields Libraries.
Goldfields Libraries is transitioning to a not-for-profit structure, which is a change affecting regional library corporations across Victoria.
As part of that shift, we’re reviewing how the organisation presents itself, including whether the current name and identity clearly reflect its role across multiple communities.
- Are services going to change?
No, this work is focused on how Goldfields Libraries presents itself, including its name and brand identity.
It does not impact current services.
- Why wasn’t the community consulted before this was announced?
Community input is a key part of this process, which is why we’re inviting feedback through this survey.
This stage is about listening and understanding community perspectives before any changes to the brand are made.
The transition to a not-for-profit structure is being driven by broader legislative changes, and this engagement is about ensuring the organisation’s future identity reflects community perspectives.
- What’s wrong with the current branding?
There’s a lot that people value about the current brand, and that’s something we’re keen to understand through this process.
The aim isn’t to discard what works, but to ensure the identity continues to reflect the organisation and its communities into the future.
- Is this change for change’s sake?
This work is linked to broader changes in how regional libraries operate, including the move to a not-for-profit model.
It’s an opportunity to make sure the organisation’s identity clearly reflects its purpose, communities and future direction, while continuing to build on what people already value.
- What happens with the survey results?
The feedback will be reviewed alongside other research and engagement to help inform the development of the future brand.
It’s one of several inputs into the overall process.
- Is the name changing?
Yes, but no decisions have been made at this stage. The process includes exploring options, and community feedback will help inform that.
- How will my confidentiality be protected?
This survey is anonymous, and your individual responses cannot be identified. The results will be analysed in aggregate, with only summary insights shared with the project working group.
If you have further questions, please get in touch.